Saibot Media has been leading the way in search engine marketing (SEM) services since the inception of pay per click (PPC) advertising in 2000. An experienced search engine marketing company, we have the expertise to deliver the most from your marketing budget. Effective PPC management is as much an art as a science – and at Saibot, we know how to do it right.
What Is Search Engine Marketing?
Search engine marketing (SEM) is a specialized component of internet marketing that focuses on improving traffic to websites through the use of pay per click (PPC) or cost per click (CPC) advertising. In addition to offering an avenue to drive immediate traffic, SEM provides invaluable data that is utilized in the development of effective search engine optimization strategy. Businesses often get the most benefits from a combination of SEM and SEO efforts.
While many companies offer PPC management services, not all PPC “experts” are the same. At Saibot, we understand that PPC and CPC spending is an investment in your business, not an expense, and know just how to maximize your return on investment. This is accomplished through a fluid process built upon fine-tuned organization, research and analysis skills.
Grow Your Business With PPC Marketing Services
Position your business in front of searchers who are looking for the products and services you offer. Pay per click (PPC) and cost per click (CPC) services allow you to effectively reach your target audience.
Customized SEM Strategy
We partner with you to provide search engine marketing strategies and plans that are customized for your business.
Full Service PPC Management
From research and analysis through to set up of campaigns, ad groups, goals and networks, we optimize your PPC budget.
Reporting, Tracking and Insights
Our detailed reports allow for complete transparency, providing data about keywords, volume, conversions and ROI analytics.
Optimized Landing Pages
In addition to managing your Bing or Google PPC campaign, our PPC analysts optimize landing pages to maximize results.
SEM is an investment in your business, driving immediate traffic and providing useful data that can help improve your overall online marketing efforts.
Experienced PPC Managers
With 15+ years of experience, our SEM analysts create PPC strategy and manage PPC campaigns that grow your business.
Google AdWords and Bing Ads offer you the opportunity to be seen by your target audience exactly when they are looking for the products or services you offer through the leading search engines. PPC ads on Google, Bing, Yahoo and related partner sites effectively drive traffic to your site.
- Right Time – Reach your target audience right when you want them to find you – when they’re looking for what you offer.
- Right Place – Define the parameters of who sees your ads, including geographic location or distance from your business.
- Right People – Google Adwords and Bing Ads put you in front of the eyes of distinct audiences on the leading search engine networks.
- More Control – Paid advertising gives you more control over when your ads are displayed in search. No matter how many impressions are delivered, you only pay when someone clicks on your ad.
Benefits of PPC advertising:
- Measurable results – PPC advertising on Google and the Yahoo Bing Network provides detailed information, including the number of people who see your ads and percentage of conversions.
- Flexible parameters -1 Easily perform research, track keyword performance, watch trends, tweak ads and adapt your PPC strategy at any time.
- Valuable data – PPC reporting provides useful information that can be used as the basis for effective search engine optimization strategy.
- Budget-friendly – You set limits and can adjust your advertising spending at any time to most effectively meet your needs and goals.