After a long and anticipated wait, Instagram has finally opened up it’s advertising platform to companies and businesses of all sizes. This will allow brands to reach Instagram’s 400 million users.
Is Instagram advertising worth considering? Examples of brands using Instagram to achieve results show 2-3x above Nielsen online averages. In fact, in a recent survey amongst marketing professionals in the United States, 72% said they were “interested in allocating money to Instagram for advertising” over all other social media sites.
While Instagram Advertising is still in its early stages, its important to note the success brands had in Beta testing. Even more staggering is the amount of time Americans are on social media per day, clocking in at 1.72 hours a day. Though Facebook leads in app usage, Instagram users spend roughly 23 minutes per day on the app.
Managed through Facebook Power Editor, Instagram advertising will be able to hit specific demographics. Facebook’s Power Editor is a very powerful advertising tool and Instagram will be reaping all of its benefits, making reaching your target audience hassle free. Age, gender, location, interests, buying habits, job titles and income level are just some of the available demographics you will be able to choose from to lock-in on your target audience.
Instagram Ad Formats:
Along with specific targeting, key features and benefits of Instagram advertising include: multiple ad formats (image, video and carousel), call-to-action buttons and high engagement rates. See some of our previous work here.
- Photo Ads: Photo Ads offer business’s to display their product or service in HD imagery with a photo. Photo Ads need to work into the users newsfeed seamlessly with other images. Photo Ads that look to “sponsored” will get negative feedback.
- Video Ads: With Video ads, business’s can advertise with high quality videos. These 30 second videos, shot in landscape mode, can be any type of promotional video you would like.
- Carousel Ads: Swiping through an assortment of pictures, users will be able to see multiple images on a single ad.
Instagram Audience & Statistics:
- 400 Million active users
- Over 90% of the 400 million people on Instagram are under the age of 35
- Attractive platform for apparel, entertainment, and media brands
- 3,500,000,000 daily likes
- 80 Million photo’s added per day
Is your business a good candidate for Instagram Advertising?
- Do you have photos or videos of your products, services, storefront or your brands lifestyle?
- Could your business benefit from hyper targeting (reaching a specific audience)?
- Would you like more website traffic, app instals and mass awareness to your product, business or service?
Saibot Media specializes in Social Media Marketing, including Instagram’s new advertising platform. If you are interested in getting started, contact us today. While you’re at it, give us a follow on Instagram @SaibotMedia.