Is your business making these top 11 mistakes on social media?
The beauty of social media is it’s free, quick, easy to set up and you connect with your fans instantaneously. However, just because it’s relatively simple to use, doesn’t mean you are using it right.
So you set up your page(s) and you’re ready to post. If you have made it to this point without a social media strategy, it’s time to go back to square one. Your social media profiles are your brands voice; how you want to be perceived by costumers. Before publishing your pages live for the world to see, it’s vitally important to make sure you are executing social media correctly. You wouldn’t want your storefront to look subpar on opening day, right? Think of your social media profiles as online curb-appeal to potential customers.
1. Setting up wrong social media profiles
Too many times we see businesses set up their Facebook business page as a personal account [cringe]. Not only is it set up incorrectly, you will be limited to just about every benefit Facebook pages get. When setting up your Social Media accounts, this is rule #1.
2. No social media marketing strategy
Preparation is key, and social media is no different. Once your pages are set up, it is imperative to have a strong social media strategy to go with it. What is the objective? Who are you targeting? How can we reach said objective on social media? If you do not know how to answer these questions or know how to prepare a rock-solid social media strategy, it might be time your company looks to outsource to a social media marketing company.
3. Hiring an Intern
Sure, interns are a cheap and quick ‘solution’ to the whole “social media thing”. To put somebody with little experience in charge of your business as the liaison to the world can be a costly mistake and a PR nightmare. As stated in this post, there is much more to managing social media than a single person can manage.
Yes, this includes your nephew in college who is “good with computers”.
4. Not monitoring brand
People are talking about your business or brand, whether you’re there to chime in on the conversation or not. It’s also vitally important to monitor keywords associated with your business and product to get a live look at what costumers have to say first hand.
5. Not responding to questions, comments and messages
From a public relations standpoint, this is a huge segment of your social media strategy. In today’s day and age of social media, customers expect instant feedback and somebody to answer questions 24/7. If you are unable to provide customer support virtually around the clock, it will end up hurting your business’s online image.
6. Not engaging with fans
Your page is filled with people who have chosen to ‘like’ your page. Engage with them as much as possible! Provide feedback; let them know you value their opinion. A little engagement goes a long way!
7. Unprofessional Images
Let’s say you are traveling and are looking for someplace to eat. You look around at all the signs as you drive down the road. Would you be more likely to stop at the place with a nice, professional looking sign or one that looks old, outdated and out of touch? The same argument can be made for your business pages’ profile picture, cover photo and social posting graphics. If you want your business to be taken seriously online, you will need to take your social media images seriously as well.
8. Posting irrelevant or bad content
Rule #1 for social media marketers: Content Is King. There’s a reason this rule has been in place for so long. Self-promotion is a great example of this. Fans connect with your page because they like your brand, if you bombard them with sales and self promotion, they will get annoyed very quickly. Above is an example of both bad and irrelevant content because they talk about things that are unrelated to the company and it is unprofessional.
9. Posting too little or too much
There’s a fine line between too little and too much posting. Both can be costly in fan retention and engagement. When a person ‘likes’ your page, they are actively subscribing to your feed. Do not bombard them with updates every 20 minutes or they will become annoyed and will ultimately unfollow your business.
10. Posting same content on every social network
Many people believe you can just post all of your content across the board to all your social media profiles. This couldn’t be any further than the truth. Each social media network is different, and it’s important to treat each within the nature it was intended. For example, hashtags work great on Instagram, however if you try to use them on Facebook, they are almost useless.
11. Not using Facebook Advertising
Last but certainly not least, is Facebook advertising. In order for everything mentioned above to work effectively, you must use Facebook advertising. Facebook advertising is one of the most powerful tools online to reach specific demographics. To demonstrate the importance of Facebook advertising, think of Facebook page as a billboard on the side of the highway. You would want your billboard to be seem by the tens of thousands of drivers a day right? This is what Facebook Advertising does; it provides the drivers to see your sign. A Facebook page with no advertising is like putting up a billboard in the middle of nowhere.
Is your business using social media correctly?
As you can see from above, there’s a lot more than meets the eye with social media. Executed properly, social media can give you a huge advantage over your competition.
Saibot Media specializes in Social Media Marketing, from strategy to execution, our social media experts ensure you will have the best social media presence on the block. If you are interested in getting started, contact us today.